Eden Zoller is a principal analyst in Ovum Telecom’s Consumer Practice, covering communications, content, applications, and social media. Her focus is on strategy, marketing, monetization, and player positioning, including the impact of Google, Apple, Facebook and others on the established telecoms value chain. Research and analysis driven by Eden include programmes on social networking, digital advertising, application stores, new content business models, and wider convergence issues such as cross-platform services. Eden has particular expertise in mobile services, including mobile commerce and advertising. This broad topic coverage combined with deep-dive analytical expertise means Eden can provide a holistic view of the content and communications landscape, in both the mature and emerging market contexts.
Eden is the author of a large number of Ovum reports, including a prognosis on the health of mobile TV, an analysis of the operator as a smart enabler, examination of the application store ecosystem, a study on the potential for mobile money in emerging markets, and papers on new dynamics in digital advertising and the future of content services on the road to 2020.
In addition, Eden has managed workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events and conferences, including Mobile World Congress, MIPTV, CTIA, MEF, and the MMA.
Prior to joining Ovum in 1998, Eden was editor for a number of respected industry publications, including Informa’s Mobile Communications International and the former Financial Times newsletters FT Telecom Markets and FT Mobile Communications.