Areas of expertise: Education technology, CRM in education, student information systems, education in IT forecasting, enterprise content management, understanding the higher education customer
Nicole Engelbert is the Global Practice Leader for Ovum’s Industry Technologies team which produces research and analysis on the usage of technology in the education, government, health sciences, financial services, energy & sustainability and telecoms industries.
Nicole’s individual research work focuses on how education institutions use mission-critical applications such as student information systems (SIS), constituent relationship management (CRM) solutions, learning management solutions (LMS) and other vertical-specific technologies to garner efficiencies and improve institutional services. In recently published reports, Nicole has presented a framework for evaluating institutional performance management solutions, conducted a comparative analysis of leading CRM solutions, and offered guidance on the future of software-as-a-service in the higher education industry. Recognized for her work in these areas, Nicole is quoted regularly in publications such as Campus Technology, DestinationCRM, University Business, The Chronicle of Higher Education, EdWeek, T.H.E. Journal, The New York Times, Government VAR, Dow Jones and TechNewsWorld.
Prior to joining Ovum, Nicole was the Vice President of Educational Services at TestU, where she worked with secondary schools to develop programs that used technology and assessment to improve student achievement, as well as led the development of its client reporting systems. Nicole also has experience in higher education, having held leadership positions in admissions and career services.
Nicole holds an MEd from Columbia University and a BA from Union College, where she graduated magna cum laude.