Websites are now required by law to gain your consent before applying cookies. We use cookies to improve your browsing experience. Parts of the website may not work as expected without them. By closing or ignoring this message, you are consenting to our use of cookies. Read Our Cookie Policy

Ovum » Privacy Policy

This Privacy Policy describes the information we may collect from you and why we collect it. Use of this website by you constitutes acceptance by you of this privacy policy. Please note this privacy policy does not cover links to other websites.

Cookies used on

Name: Google Analytics (_utma, _utmb, _utmc, _utmz)
Typical content: identifying unique visitors, session length, traffic sources and navigation
Expires: 2 hrs – 2 years

Name: ovum_cookie_law
Typical content: dismissed
Expires: After 5 years (indefinite)

Name: Twitter (guest_id, lang, original_referer)
Typical content: Encrypted string, local language, previous site. Grants user access to Latest Tweets
Expires: 2 years

Name: Add This (UID, UIDR, _atuvc, uid)
Typical Content: Encrypted strings. Used by “Add this” to monitor page sharing
Expires: 2 years