SummitStrategies@Ovum
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Dynamic computing goes by many different names - including on demand, adaptive enterprise, utility computing and liquid computing. Regardless of what one calls it, the entire IT industry is embracing this new architectural concept where virtualized IT environments rapidly detect and accommodate changing business requirements. While every leading IT vendor has unveiled some form of dynamic computing product or service strategy over the last several years, customers are just now implementing significant business solutions based on key dynamic computing technologies such as virtualization, SOA composite applications and IT service management. Moving beyond pilots and technical evaluations to operational deployments forces CIOs to clarify the business value as well as the IT benefits of these dynamic computing investments. To win major dynamic computing deals, vendors must articulate the business value of IT solutions more clearly than ever before. They need to package and market their offerings into comprehensive business process-oriented solutions that directly improve business performance, increase revenue and create new product and service opportunities for customers of all sizes. Ovum Summit has tracked the dynamic computing market since its inception. We focus on helping vendors capitalize on industry inflection points and offer unique capabilities in assessing emerging market requirements and creating innovative go-to-market programs. As part of Ovum's Software Practice, Ovum Summit's analysts are supported by Ovum's dedicated software team, providing an unmatched combination of in-depth knowledge and broad industry expertise. SummitStrategies@Ovum Ovum Summit delivers thought-provoking analysis of dynamic computing through the SummitStrategies@Ovum service. This service approaches dynamic computing from two critical angles: market/channel strategies and the enabling technologies: Dynamic Computing Market and Channel Strategy research includes quantitative analysis of customer survey data as well as qualitative analysis of vendor partnering strategies, ecosystems, vertical solution packaging and services offerings. Learn what dynamic computing customers think and understand about how vendors are taking solutions to market through the following modules: - Dynamic Computing Best Practices: The decision drivers and resulting business benefits from enterprises and larger midsize organizations' use of dynamic computing infrastructure solutions.
- Enterprise Services Strategies: The critical roles professional services organizations, SIs and IT and management consultants play in selling and implementing dynamic computing solutions.
- Dynamic Service Delivery Strategies: How IT solutions are increasingly packaged and delivered as services sourced from diverse providers including software-as-a-service (SaaS) providers, outsourcers, telcos and e-commerce giants such as Google, and a growing range of business process and IT utility service providers.
- Vendor Leadership Strategies: Strategies of vendors that lead critical dynamic computing ecosystems, including the vendors you should partner with and how to get value from the relationship.
Dynamic Computing Enabling Technologies Strategy research identifies and tracks the most critical enabling technologies and explains the activities of leading vendors. Learn about competitive marketing strategies and customer priorities, as well as emerging technologies and innovative business models with the potential of quickly changing the competitive landscape and industry structure through four modules: - SOA Infrastructure Strategies: Top service-oriented architecture (SOA) software technology enablers and how major vendor programs are reshaping the way customers buy and deploy infrastructure software
- IT Management Software Strategies: How major IT management software vendors and start-ups are extending traditional IT management tools to embrace the ITIL, process automation, service-level management, policy-based operation and business service management and governance requirements that are crucial to the success of the entire dynamic computing market
- Server and Storage Systems Strategies: Which technologies, delivery/pricing models, customer adoption patterns and vendor strategies surrounding the infrastructure will make dynamic computing real. Technologies evaluated include virtualization, dynamic provisioning and blade servers
- Dynamic Application Ecosystems: How the ecosystem strategies of vendors vying for dominance of the enterprise software market map, track and compare-both today and as the industry evolves and consolidates.
Analyst Interaction As part of your SummitStrategies@Ovum service, you also receive access to Ovum's internationally respected industry experts who can give you valuable advice and expertise to help you formulate successful go-to-market strategies. Interaction and pragmatism are two key values for Ovum analysts. You'll gain the most value when our analysts help you: - understand what the research means for your organization and the specific circumstances that you face
- interpret the issues and the research from both technical and commercial perspectives
- develop pragmatic responses to the issues you faced, along with action plans that you can implement and measure
We interact with our customers in many different ways. Each customer is unique and we will use the blend of interactions that suits them best. Analyst Advice Analyst Advice goes beyond our published research, allowing you to draw on the extensive knowledge of our expert analysts for the more specific issues or decisions you face. It could be an in-depth telephone conversation with an analyst to drill down into the detail of a product evaluation or a request for advice on a particular vendor's future strategy. Analyst Engagements There is often no substitute for face-to-face interaction and Ovum's expertise is no exception. Having a senior Ovum expert provide the independent 'front-line' perspective can be a powerful and challenging addition to any internal meeting or event. Ovum's analysts are not only specialists in their field, but also well versed in presenting, moderating and chairing events. Ovum Consulting For more detailed projects, requiring in-depth primary research and secondary analysis, Ovum also has a dedicated Software Consulting practice. Your next move... To find out more about Ovum's services contact us at your nearest office.
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