Press Releases
Asia Pacific
Analyst View:The Federal Budget promised to be a Budget like no other and it did not disappoint
The Federal Budget promised to be a Budget like no other and it did not disappoint, says Ovum’s Kevin Noonan Kevin Noonan, Research Director at Ovum comments: “From an ICT perspective, the big surprise was the amount of strategy and detail. There was a lot of meat on the bones. Many of the initiatives… Read more
Ovum breaks new ground in marketing technology and digital marketing analysis with the appointment of Gerry Brown
Ovum has launched a new practice to track and research the evolving relationship between the CIO and CMO and how they must collaborate to deliver a seamless and effective digital marketing strategy. Bolstered by the appointment of Gerry Brown, one of digital marketing’s leading thinkers, the global analyst firm aims to expose the management challenges… Read more
Government policy-makers need to create a level playing field for cloud services procurement
Cloud services policies are being developed and iterated in all jurisdictions. However, policy-makers need to work harder to create a level playing field for cloud services adoption, mindful of the potential type I and type II procurement errors, says global analyst firm Ovum. The latest opinion piece* states that government cloud services policies tend to… Read more
Analyst View: TPG looks to become Australia’s fourth MNO
Australia’s auction results today came with two surprises: no Vodafone participation but fixed broadband player TPG potentially emerging as Australia’s fourth MNO, says Nicole McCormick. Nicole McCormick, Senior Analyst – Industry, Communications and Broadband (ICB) at Ovum comments: “We are surprised Vodafone did not partake in the auction for 2.5GHz spectrum, preferring instead to rely… Read more
Ovum recommends CIOs to explore design-thinking techniques for complex ICT projects
Human-centered design thinking and approaches are now gaining mainstream credence among private sector decision-makers focused on innovation. This concept seems to be unfamiliar in most CIO offices in the public sector, says global analyst firm Ovum. In the latest opinion piece* three factors have been highlighted that set design thinking apart. First, it is highly… Read more
Australian CIOs say cloud services adoption is currently marginal but momentum is building
Despite media hype to the contrary, ICT remains predominantly an in-house affair for Australian CIOs, according to global analyst firm Ovum. In a recent report* Dr Steve Hodgkinson, Research Director for Ovum’s Asia-Pacific IT research, describes the results of a survey of 63 CIOs who attended the third SE-Corp CIO Strategy Summit in Melbourne in… Read more
Social messaging can be monetized, says Ovum
A large number of customers are migrating to free or cost-effective social messaging apps. This is dampening SMS* revenue growth and causing operators to worry about monetizing messaging services, says global analyst firm Ovum. In a new report** that examines the findings of its Consumer Insights Survey, the independent telecoms analyst firm reveals that 31percent… Read more
Ovum outlines the true business value of communications-enabled business processes (CEBPs): driving agility and easing mobility integration
In the current operating environment, organizations need to improve the efficiency of business processes and provide better services and innovative products to customers through both established and emerging channels to ensure competitive advantage in the marketplace, says the global analyst firm, Ovum. In a new report*, the global analysts reveals that IT is under pressure… Read more
Ovum’s Regulatory Scorecard 2013 reveals huge disparities in regulatory environments worldwide
In the second iteration of its annual Regulatory Scorecard*, Ovum finds that competition and investment in the global telecoms industry is being held back by inconsistent regulatory frameworks. Having assessed and ranked the regulatory performance of 11 countries across three geographic areas, the global analyst firm noted that countries getting the worst ranks across the… Read more
Ovum predicts turbulence for the Internet economy, as more than two-thirds of consumers say ‘no’ to Internet tracking
Digital consumers around the world are starting to tire of their personal data being collected across the Internet, says Ovum. The global industry analysts paint a threatening scenario for the Internet economy, as consumers seek out new tools that allow them to remain “invisible” – untraceable and impossible to target by data means. Ovum’s latest… Read more
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