Latest Research by Mark Little

Meet our experts

Mobile Music: Targeting Casual Listeners in Emerging Markets

Operators have significant numbers of casual listeners among their music subscribers, and there is an opportunity to grow digital music and paid data traffic.

Mobile World Congress 2014: A Roundup

As the mobile industry's largest annual event draws to a close, we provide our view on the most interesting announcements from MWC 2014.

Mobile World Congress 2014: Day 2

As the mobile industry gathers in Barcelona for the industry's largest annual event, we provide our view on the most interesting announcements from the second day of MWC 2014.

Mobile World Congress 2014: Day 1

As the mobile industry gathers in Barcelona for the industry's largest annual event, we provide our view on the most interesting announcements from the first day of MWC 2014.

Personal Data and the Big Trust Opportunity

Big Trust is a positional strategy that builds trust with consumers by defending and growing their personal economy, and by enabling them to control and leverage their own personal data.

Digital Games Forecast: 2011–18

This forecast covers online and mobile retail sales, including taxes, gamer numbers, and ARPUs, from 2011 to 2018.

Consumer Insights Snapshot: Digital Games

Gaming behavior differs considerably by connected device, by age and by country. The results of Ovum's Consumer Insights Survey shed light on the key elements that impact digital gaming.

Personal Data Futures: The Disrupted Ecosystem

Consumers’ personal data is the fundamental currency that enables the operational efficiency, strategic planning, and revenue models of Internet businesses and underwrites the sustainability of the Internet economy itself.

Consumer Insights Snapshot: Personal Data

Ovum’s international Consumer Insights Survey uncovered consumers' attitudes towards their own personal data and the companies that collect it. The findings make clear what consumers would do if they were given the tools to control their personal data and protect their privacy.

South East Asia Digital Games Outlook: The Philippines, Vietnam, and Thailand

The Vietnam and Thailand markets in particular are key contributors to regional retail sales. Vietnam has the strongest mobile gaming performance; the mobile gaming market in Thailand is weak, but the country’s online strengths make up for it.