Consumer Tech Market: A New Market Reality
Consumer Tech Market: A New Market Reality provides an overview of the new reality of today's heavily converged consumer technology market and the key players within it. It also describes a new way to measure market positioning and impact, and provides the context for understanding the Consumer Tech Market: Index 1H 2013.
Over the past few years, the consumer tech market has undergone dramatic changes that have fundamentally altered the competitive environment. The most successful companies have been able to create integrated, multi-screen experiences that benefit both consumers and third parties, the latter of which add additional value to the core proposition.
Features and Benefits
Explains the essential dynamics of today's consumer tech market in a graphically rich, easy-to-digest form that will change your view of the market and your place within it.
Ovum’s unique insight will challenge your current view of your current or potential market, provide you with the tools you need to approach new opportunities with confidence, and, ultimately, help set strategy in line with actual market demand.
Key Questions Answered
How do we make sense of the massive changes that have occurred in the consumer tech market over the past five years?
How do we measure success in an era of revenue starvation for many players?
Who are the key players in the consumer tech market today and why?