Mobile Wallets Unwrapped
The hype around mobile wallets may be clouding the fact that they are difficult to execute well, and that there are obstacles to overcome before they reach the mass market. Unless the industry becomes more aware of exactly what is at stake – and takes action – the longed-for scenario where people leave their traditional purses at home in favor of mobile wallets will never happen.
There has been an explosion in mobile wallet launches and announcements, and it shows no sign of abating as online players, network operators, financial institutions, retailers, and more battle for position, whether in partnerships or as solo players.
Mobile wallets will also be a valuable source and store of the customer and transaction data that will be a revenue-generating asset in its own right.
Features and Benefits
Insights into the types of applications that can be included in mobile wallets, and how to optimize the mix.
Guidance on mobile wallet business models, including the SIM rental model and the role of advertizing.
Advice on what is at stake and what is required to participate in the mobile wallet value chain.
Key Questions Answered
What exactly is a mobile wallet, how is it best understood, and what are its core components?
What types of application should a mobile wallet contain?
What are the obstacles facing mobile wallets?
What are the best ways to make money from mobile wallets?