Ovum Interactive Decision Matrix: Customer Relationship Management: 2013–14


This Ovum Interactive Decision Matrix provides a feature-by-feature analysis of the leading customer relationship management solutions and enables clients to create a customized ranking of products based on their own requirements.


A detailed evaluation of the latest CRM products

Features and Benefits

  • Provides insight into the comparative features of CRM solutions

  • Enables you to create an evaluation of CRM products tailored for your own organization

Key Questions Answered

  • Which CRM products will best meet the requirements of your organization?

  • Which are the most important features to consider when selecting a CRM solution?

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