Pay-TV Opportunities in Latin America: Brazil


For its analysis of the pay-TV opportunity in Brazil, Ovum has split the subscriber market into five 20-percentile segments based on household income. As is the case in many South and Central American countries, in Brazil household income is an important economic indicator, since a particularly significant proportion of wealth is weighted towards the top segments.


There has been continuous rapid growth in satellite services in Brazil: subscriptions have more than tripled over the last three years. Nevertheless, the country’s pay-TV market looks set to remain confined to the growing middle and higher-income consumer segments for the foreseeable future.

Ovum expects to see an upturn in the cable TV sector during 2013–14, although the expansion of both of the dominant pay-TV delivery platforms will be constrained by affordability barriers. Operators must become proactive in targeting the lower end of the market with appropriate pricing and packaging of both pay-TV and multi-service packages.

Despite the recent removal of regulatory restrictions on telcos, IPTV also faces several hurdles, including a geographically fragmented marketplace and the entrenched dominance of cable and satellite, which remain largely under the control of media conglomerates.

Features and Benefits

  • Understand the existing competitive landscape and required growth conditions for multichannel TV services in Brazil.

  • Identify the key local drivers and barriers (including economic and regulatory factors) to further growth of pay-TV adoption and revenue generation.

  • Determine the success potential for the key TV delivery platform technologies.

Key Questions Answered

  • What is the current and potential size of Brazil's pay-TV market, and what is the individual potential for each delivery platform?

  • What are the economic and competitive conditions shaping the current and future pay-TV landscape?

  • Which are the main players in Brazilian pay-TV, and how can the role of government and the arrival of new players affect the status quo?

  • What will be the impact of forthcoming free and low-cost TV options delivered via DTT and OTT platforms?

  • What are the pay-TV opportunities for telco/ISPs and what do they need to do to best take advantage of these opportunities?

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