Pay-TV Opportunities in Latin America: Brazil
For its analysis of the pay-TV opportunity in Brazil, Ovum has split the subscriber market into five 20-percentile segments based on household income. As is the case in many South and Central American countries, in Brazil household income is an important economic indicator, since a particularly significant proportion of wealth is weighted towards the top segments.
There has been continuous rapid growth in satellite services in Brazil: subscriptions have more than tripled over the last three years. Nevertheless, the country’s pay-TV market looks set to remain confined to the growing middle and higher-income consumer segments for the foreseeable future.
Ovum expects to see an upturn in the cable TV sector during 2013–14, although the expansion of both of the dominant pay-TV delivery platforms will be constrained by affordability barriers. Operators must become proactive in targeting the lower end of the market with appropriate pricing and packaging of both pay-TV and multi-service packages.
Despite the recent removal of regulatory restrictions on telcos, IPTV also faces several hurdles, including a geographically fragmented marketplace and the entrenched dominance of cable and satellite, which remain largely under the control of media conglomerates.
Features and Benefits
Understand the existing competitive landscape and required growth conditions for multichannel TV services in Brazil.
Identify the key local drivers and barriers (including economic and regulatory factors) to further growth of pay-TV adoption and revenue generation.
Determine the success potential for the key TV delivery platform technologies.
Key Questions Answered
What is the current and potential size of Brazil's pay-TV market, and what is the individual potential for each delivery platform?
What are the economic and competitive conditions shaping the current and future pay-TV landscape?
Which are the main players in Brazilian pay-TV, and how can the role of government and the arrival of new players affect the status quo?
What will be the impact of forthcoming free and low-cost TV options delivered via DTT and OTT platforms?
What are the pay-TV opportunities for telco/ISPs and what do they need to do to best take advantage of these opportunities?