Latest Consumer Research
OTT TV Development Tracker: 1Q13
This tracker enables the evaluation of key players in the Internet TV space. It focuses on their competitive positioning, and how developments around their recent service initiatives will impact traditional TV operators.
Mobile Payments Forecasts: 2013–17
This is the first iteration of Ovum’s new mobile payments forecast. It covers the number of stored value accounts (SVA) and mobile payments transaction revenues. These are broken out by region and by country.
On the Radar: Openwave Messaging
Ovum believes that Openwave Messaging is a company to watch out for in 2013 and beyond. It is realistic in its view of the role telco messaging services play in the global messaging market, and is mindful of the direction in which it is headed.
Consumer Insights Snapshot: Digital Games
Gaming behavior differs considerably by connected device, by age and by country. The results of Ovum's Consumer Insights Survey shed light on the key elements that impact digital gaming.
On the Radar: podifi
In 2012 2ergo launched podifi, a contactless, proximity-based mobile commerce solution for retailers that allows them to create, launch, and manage mobile marketing applications and loyalty programs.
Consumer Insights Snapshot: Pay-TV Trends
Based on data from Ovum's latest Consumer Insights Survey, this snapshot provides an overview of TV service adoption trends in 11 countries, including customers' propensity to upgrade, downgrade, or cancel their pay-TV packages as well as the main drivers behind these decisions.
On the Radar: AppDisco
AppDisco is a South Korea-based startup that creates innovative reward-based mobile advertising platforms.
OTT TV Development Tracker: 4Q12
This tracker enables the evaluation of key players in the Internet TV space. It focuses on their competitive positioning, and how developments around their recent service initiatives will impact traditional TV operators.
Making Money from Social Messaging
The report provides a detailed analysis of social messaging players that have been able to effectively monetize their services and provides best practice for social messaging players and telcos seeking to monetize their own services.
Pay-TV Subscriptions and Revenues Forecast: 2012–17
This forecast tracks pay-TV household and revenue growth, providing historic (2007–11) and projected (2012–17) indicators across cable, satellite, DSL/FTTx, and digital terrestrial TV platforms. It also provides a telco TV connections outlook as well as country-by-country estimates of Internet TV service adoption.