Segmenting Wholesale Customers

Introduction

Wholesale telecoms providers must be as adept at segmenting their customers as their retail counterparts. Clear customer segmenations allow wholesale carriers to meet each intermediary's specific requirements whether they are mobile operators, xSPs, fixed service providers, content and applications providers, non-telco enterprises or entitities that span multiple categories.

Highlights

Wholesale customer segmentation is moving from legacy defintions to categories that recombine classic ones to address customer needs. Unquestionably today's segments are permeable and will change over time.

Features and Benefits

  • Recognize current trends in wholesale segmentation and apply it to internal processes.

  • See examples of competitive wholesale segmentation approaches.

Key Questions Answered

  • What are the market forces that drive redefining wholesale customer segments?

  • What are the core segment characteristics shared by most wholesale telecoms providers?

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