The Future of Mobile Messaging

Introduction

The mobile messaging landscape is becoming increasingly complex, especially with the advent of messaging solutions from Internet service providers and handset vendors. Added to this, social networks are changing the way users communicate with each other

Highlights

For operators the "sweet spot" for messaging revenues will no longer be SMS. Operators will need to innovate in terms of business model and messaging services to retain revenue growth.

Features and Benefits

  • Gain an in-depth look at the key messaging channels which will dominate in the future.

  • Learn about the current messaging landscape and how operators' role will change going forward.

Key Questions Answered

  • Will SMS continue to be popular?

  • How can operators derive greater revenue from messaging?

  • How is social networking impacting the SMS?

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