The Road to 2020: OTT and Smart Device Vendors

Introduction

The focus of this report is on understanding the strategic imperatives, competitive advantages, and market impact of the leading global consumer technology players and how these are impacting both on each other and on other competing players, especially CSPs.

Highlights

This analysis provides the foundation for Ovum's Smart-Vendor Scorecard report.

Features and Benefits

  • Understand the reasons for services and software platform convergence among consumer technology players despite widely divergent business models.

  • Understand the key competitve strategies employed by major consumer technology players to influence and build dependeicy among end users and third-party developers and advertisers.

Key Questions Answered

  • Which assets are key to ecosystem control?

  • Which vendors are best positioned to lead the consumer technology space and why?

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