Consumer Impact

The mission of Ovum’s Consumer Impact Technology practice is to help CIOs as they adapt to the people, process, and technology challenges of the global phenomenon of consumerization and what this means for how businesses engage with both their connected employees and connected customers. In the past 18 months, Ovum has established itself as the industry thought leader in fields such as BYOD and next-generation enterprise collaboration and enterprise social networking. No other firm is investing so deeply in helping the CIO understand exactly the behavior of consumerized employees and how they will respond to the enterprise social and mobility strategies of the future. In 2013, Ovum moves into the next phase of its connected customer research as it moves to helping both CMO and CIO to collaborate to exploit the new generation of marketing automation and customer experience optimization platforms and services that are enabling enterprises to harness the power of Big Data and the mobile, social connected customer.

Research coverage

• Strategies for the connected employee
• Strategies for the connected customer
• Bring your own device (BYOD)
• Enterprise social networking
• Next-generation collaboration tools
• Marketing automation
• Customer experience optimization

2013 Signature Research

• Best-practice BYOD, next-generation employee mobility, and enterprise app stores.
• BYOD strategies in a dynamic market
• Next-generation collaboration, knowledge management, and enterprise social networks
• Embracing the consumerized workforce to drive IT and business innovation
• Reaching the connected consumer: algorithmic marketing automation and media procurement optimization

View our Consumer Impact Technology research