Media and Broadcast

Ovum’s Media & Broadcast Technology research practice delivers actionable, value-enhancing advice along the premium video and digital publishing value chains. Ovum is an established advisor to studios, broadcasters, pay-TV providers, and digital entertainment retailers on commercial strategy, next-generation enterprise architecture, and vendor selection. We are positioned to be a facilitator to both the buy side and the sell side of the broadcast technology market to enable complex transition from an audience relationship to a customer relationship. Ovum is also generating unique data sets that are of paramount importance in this rapidly evolving market, such as mapping of 455 OTT players worldwide, including pricing, distribution platform, and technology architecture intelligence.

Research coverage

Ovum’s Media & Broadcast Technology research covers topics including, but not restricted to:

• Next-generation digital asset management for multichannel publishing
• Media asset management for broadcast
• The evolution of traffic, scheduling, and air-time sales systems
• The integration of social and broadcast, e-commerce and CRM for multi-screen video services
• Best-practice design configurations for second-screen companion applications

2013 Signature Research

• Managing the migration to on-demand broadcast operations
• The impact of cloud and multi-platform disruption on the architecture of broadcast
• Rights and royalties management for an on-demand broadcast market
• Getting the marriage right: social media exploitation strategies and tools for media
• Crossing the ratings divide: CRM and e-commerce for broadcast
• Digital asset management for news and magazine publishers

View all our Media and Broadcast Technology research