May 24, 2013
Big Data analytics provides an opportunity for telcos to exploit an existing asset that is increasing in size exponentially. This asset is the telcos’ network, operational, and customer data, which can be mined to provide better business insights. Ovum's new report, Big Data Analytics and the Telco: How telcos can monetize customer data, is the first in a series of reports examining how telcos are using Big Data to improve customer experience and increase their revenues.